Written By: Sumita Roy
In a recent interview at Yale, Shahrukh Khan, the Indian superstar, has commented that Bollywood is the only industry which has successfully survived the impact of Hollywood Film Industry like no other regional industry existing on the face of earth. Well I think it is really a wonderful piece of information that every Indian will be happy to receive. After being rated as a third world country and an accumulator of bits and pieces of ideas regarding management and policies from countries like America, England, Switzerland and many more, it has ultimately come up with success in its film industry.
When I heard this news I was filled with real complacency about my cultural heritage from which the film industry incorporates and feeds their stories. But on thinking hard I came up with a very different interpretation. Films become successful economically and popular as more and more people watch them. For a country like ours, with its population density topping the charts, we have all the people ready to offer money in exchange of a bit of entertainment.
Another important factor helping this boom in the industry is our vast mass of illiterate, desi citizens, who would prefer to watch regional movies than the Hollywood ones. The money this industry makes out of us is the profit they use to release their pictures abroad. And they become more popular and successful from which the producers and all the other marketing officials stand benefitted.
This is how producers, directors, and stars own posh homes that further become landmarks in the heart of the city, and again commoners like us ‘pay’ visit and boast of seeing those architectures to our near and dear ones. Be it the beautiful Mannat owned by the very same Shahrukh Khan; Jalsa, Prateeksha, Janak and another new bungalow (unfortunately, I could not find its name on Google) owned by our BIG B Amitabh Bachhan; the CEO of UTV Motion Pictures, Siddharth Roy Kapoor gift to his lady love and newest wife, Vidya Balan, a 14 crores bungalow named Parineeta and so on. I hope you get my point that the list is not to end so soon.
Therefore, congratulations to all of us Indians! Because in spite of having paralyzing population, illiteracy and economic discrimination we still have got plenty of movies to watch and entertain ourselves. Hallelujah Bollywood!!
No comments:
Post a Comment